Tag Archives: strategy
Toolbox: Finding Competitive Intelligence Online
Want to know which sites your visitors are also visiting?
http://www.alexa.com
Who is linking to your competitor’s site, but not to yours?
http://www.linktree.info/
What is the overall visibility measure for your site?
http://www.marketleap.com/publinkpop/
Want all the gory details on a URL?
http://www.faganfinder.com/urlinfo/
Apple Made Me Do It: A Convenience Store, A Freshly Stocked Cooler and Me
If you’re not familiar with the latest Pepsi/Apple promotion, you’re probably not living in the US. The campaign is brilliant – buy a bottle of Pepsi or Diet Pepsi & check the cap for a code. If you get a free iTunes song, you enter the code into your iTunes application and you get a [...]
Your Site Needs A Creative Brief
Don’t Know Where To Start Writing A Creative Brief?
Everyday I am asked to look at some struggling project or web site to see if I have ideas for making it better. And after hundreds, if not thousands, of these requests I’ve found that one thing unifies them all: no creative brief.
If you know me at [...]