Tag Archives: retail
Shopify Review: Create Your Own Online Store
Background: I agreed to design and launch a customized e-commerce store for a luxury menswear brand in just 3 days. My adorable client landed some very high profile press and wanted to maximize the exposure and get the cash register ringing. I’ve built many, many e-commerce sites and I prefer custom builds over hosted e-commerce [...]
Research: Search and Shopping Behavior Notes
CUSTOMERS RESEARCH ONLINE, BUT BUY OFFLINE
Roughly half (46 percent) of consumers say they research items online before they buy them offline. Another 29 percent say they occasionally do so, while 25 percent say they never do online research before making a purchase.
Source: BIGresearch
Consumers are actively shopping in store, online and catalog channels. Store shoppers also [...]
BeFree: My Experience From the Merchant’s Side of Affiliate Marketing
If you’re looking for an affiliate management tool, keep looking!
A while back I wrote about affiliate programs from the side of the affiliate wondering why they are considered so unimportant in the provider’s world. While those words were written in the frustration of the moment, I still stand behind them today. The big affiliate programs [...]
Pantone Color Shopping Guide – Interesting Idea, But Will Consumers Pay?
Shopping Color Guide by Pantone – long known and loved by designers for creating a color language we could all share is now reaching for the consumer market.
The idea is interesting – encourage online merchants to display standard color tags on their items so the shopper can do a quick @ home lookup on their [...]