Tag Archives: research
Research: Collection and Recall of Information
Recently, seeking tangible research on user behavior on the collection and recall of information I encountered an article by Harry Bruce of the University of Washington titled Personal, anticipated information need*.
Two recommendations here… The first is to read his article. The second is to read others in the journal that published him: Information Research. The journal isn’t [...]
Eye Tracking Study: How 3 Retail Sites Compare
This research from Mark Russell at Wichita State University will give you a first hand look at an eye tracking study. This is not a full-blown study with conclusions, but does give you a view of 3 different store approaches to one product type and shows exactly where the user’s eyes were drawn and the duration [...]
Toolbox: Finding Competitive Intelligence Online
Want to know which sites your visitors are also visiting?
http://www.alexa.com
Who is linking to your competitor’s site, but not to yours?
http://www.linktree.info/
What is the overall visibility measure for your site?
http://www.marketleap.com/publinkpop/
Want all the gory details on a URL?
http://www.faganfinder.com/urlinfo/
Research: Search and Shopping Behavior Notes
CUSTOMERS RESEARCH ONLINE, BUT BUY OFFLINE
Roughly half (46 percent) of consumers say they research items online before they buy them offline. Another 29 percent say they occasionally do so, while 25 percent say they never do online research before making a purchase.
Source: BIGresearch
Consumers are actively shopping in store, online and catalog channels. Store shoppers also [...]
Research: Put Things Where Users Are Looking For Them
Where do users expect to find the shopping cart? This diagram shows the most popular answers (the darkest blue areas).
This diagram comes from a research study by Michael Bernard which many of you will find interesting.
Michael studied various components of web sites and where users expected to find them. From search boxes to merchandise links, [...]
6 Behavioral Types of Web Consumers
SIMPLIFIERS
29% of active users. Although they spend relatively little time on the Web (seven hours per month), they account for more than half of all online transactions. They log on to accomplish specific tasks simply and easily.
Turn-ons: convenience and reliable customer service
Turnoffs: pop-up windows, unsolicited e-mails and chat rooms
Comparing this description to the information provided [...]
Captology: Computers as Persuasive Technologies
http://captology.stanford.edu/
Do you believe you are smarter, cooler, more efficient because you own/use a cell phone? PDA? Laptop?
The folks here are trying to figure out just that. They’re trying to create insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do. [...]