personal blog of Kimberly Carroll

Tag Archives: personalization

Clairol Stalking Part II: Happy Birthday Once Again

Apparently my friends at Clairol remembered my birthday again this year. Folks, take note – this is not the way to maximize personalization in email marketing.
I don’t have a regular relationship with this brand.
In fact, I cannot recall the last time I even used one of their products.
I don’t receive other communication from them on [...]

Happy Birthday from Clairol: You Are Now Being Spam-Stalked

It’s birthday time again and it’s nice to know that the folks at Clairol and winfreestuf.com haven’t forgotten me this year.
It’s quite spooky to get faceless birthday emails from corporations – makes me wonder what other info they have on me. What’s next? Will I receive wedding gifts this October from the likes of Johnson [...]