Tag Archives: cpa
The CPA of CPC: How The Cost of Acquisition and Cost Per Click Work Together
A few quick notes on creating keyword campaigns
Cost-Per-Click (CPC) ads on Google and Overture are nothing new, but perhaps thinking about them in terms of cost per acquisition rather than per click is new to you. To review, CPC works like this:
You find a keyword that will bring you traffic.
You bid on that keyword.
People click [...]