Tag Archives: common sense
Atomic Wedgies: Misadventures in Keyword Insertion
Blinding flash of the obvious: If you are using dynamic keyword insertion to make (theoretically) more relevant PPC ads, pay attention to what you’re doing.
In the case above, I was looking for a funny image of, well, an atomic wedgie, and happened to catch this ad at the top of the paid search results. Being the [...]