Tag Archives: case studies
Case Study: Trialware Best Practice in Action @ eFax
I couldn’t get my old eFax account working, so I did what most of us do when that happens in a time crunch… create a new trial account. Here is the email eFax shot over in an effort to aid in retention of trialers to buyers.
In this case, the idea is that the more people [...]
Case Study: Martha Stewart and the Motrin Sponsored Content Promotion
I am about to take you through a marketing campaign completely out of order.
Not because this is how it was intended, I am sure, while crafted in the conference rooms of Martha Stewart and Motrin. Simply because this is how I experienced it, first hand, as a consumer and I would bet I wasn’t alone.
STEP [...]