Tag Archives: campaign
Case Study: Martha Stewart and the Motrin Sponsored Content Promotion
I am about to take you through a marketing campaign completely out of order.
Not because this is how it was intended, I am sure, while crafted in the conference rooms of Martha Stewart and Motrin. Simply because this is how I experienced it, first hand, as a consumer and I would bet I wasn’t alone.
STEP [...]
Apple Made Me Do It: A Convenience Store, A Freshly Stocked Cooler and Me
If you’re not familiar with the latest Pepsi/Apple promotion, you’re probably not living in the US. The campaign is brilliant – buy a bottle of Pepsi or Diet Pepsi & check the cap for a code. If you get a free iTunes song, you enter the code into your iTunes application and you get a [...]