Tag Archives: 101
How to Speak SEO Geek: Two URLs for Marketers
I was recently updating a resource list for an upcoming talk on Search Marketing, and came across these two links. Both are good resources for people just learning about SEO and trying to grasp just how this search thing works. I am a big fan of starting with the basics – the terminology and technology [...]
The CPA of CPC: How The Cost of Acquisition and Cost Per Click Work Together
A few quick notes on creating keyword campaigns
Cost-Per-Click (CPC) ads on Google and Overture are nothing new, but perhaps thinking about them in terms of cost per acquisition rather than per click is new to you. To review, CPC works like this:
You find a keyword that will bring you traffic.
You bid on that keyword.
People click [...]
Your Site Needs A Creative Brief
Don’t Know Where To Start Writing A Creative Brief?
Everyday I am asked to look at some struggling project or web site to see if I have ideas for making it better. And after hundreds, if not thousands, of these requests I’ve found that one thing unifies them all: no creative brief.
If you know me at [...]
Send a Web Page as an HTML Newsletter
Quick Tip: Sending already built web pages as html newsletters.
This is a great resource for those of you with a library of articles already created, or perhaps a deals page that your trusty web team keeps updated for you.
With a few clicks you can re-use that web page and send it as an email message.
The [...]
Sending HTML Newsletters via Outlook Express: How to Avoid Spam Flags
If you use outlook express to send your email newsletters, there is a very good chance that they are going directly to the trash. Your hard work and dollars wasted!!
When you send email messages from Outlook Express, the default setting is to include images as attachments. So if your HTML file calls 1 image or [...]