Research & Data

Audience Modeling + Market Validation


Find out exactly how much budget you need

Need to model out how much marketing money you’ll need to hit your sales goals, or unsure of what kind of results you can drive from the marketing dollars you’ve already earmarked?

Our Audience Modeling & Market Validation service can help answer those key questions and more with a custom-built calculator to model out your options. We’ve seen this be an invaluable exercise for teams ranging from scrappy startups to established internal marketing teams. It can give you the validation that you’re ready to take the world by storm, or it can help you identify gaps in launch strategy and ensure that you’re set up for success.

Some of our most commonly answered questions
  • How much budget do we need to launch our product?
  • What kind of results can we get from a marketing budget of X?
  • How large is our potential customer base?
  • What kind of sales might we get from that audience?
How it works

We’ll start our modeling work with a mini-workshop where we determine your goals, key performance indicators, business assumptions and marketing channels. From there, we build you a customized calculator that allows you to change certain assumptions, such as your conversion rate, to see how the outcome changes.

The result is a powerful tool that can help you not only figure out the overall budget, but also which marketing channels best meet your financial model. We’re taking the guesswork out of the equation, so you’re poised for success!


Audience Modeling & Market Validation services start at $4,000.



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We're a forward-thinking digital marketing agency based in NYC taking a completely holistic approach to marketing—because we believe that the symphony is most magical when all parts of the orchestra work together. Our approach gives you large agency skills, small team agility, and a true partner to help you win more business.

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