SEARCH ENGINE OPTIMIZATION
Integrated Marketing Strategy
Drive more quality web traffic by just showing up—literally
Search Engine Optimization (SEO) is the holy grail of internet marketing because it drives high-quality traffic to your website—for free. The catch? SEO is a long-game tactic that takes time and maintenance to really work and often requires you to think very differently about your content, site structure, and priorities.
More than just set and forget
If you’ve been told that SEO is one and done, think again. It has to be constantly tended to because 15% of the searches that show up in Google tomorrow didn’t exist today. You read that right! Users are getting smarter and savvier with searches, looking for things that may not have occurred to you—we’ll help you capitalize on that opportunity.
A hybrid approach helps you own more of the results page, faster
The first page of Google search results grabs 91% of user traffic. Land on page two, and it’s just 4.8%. Beyond that… we won’t even go there. While SEO work itself isn’t free (Ninjas cost money) acquiring that traffic is much more cost effective in the long run. Even better? Combine SEO with Paid Search (PPC) and you’ll own more of the results page, boost user confidence and increase performance across all of your search marketing efforts.
How can the Websavant team help you with SEO?
We offer a comprehensive set of professional SEO services to get your business to the top of the list using trusted, future-proof, ethical techniques, including:
- Detailed keyword and market research
- In-depth evaluation of the competition
- Paid + organic strategies to boost short-term results and improve long term positions
- Local directory listing claims, optimizations and submissions
- Comprehensive onsite SEO (the technical work) including title tags, meta descriptions, alt tags, original quality web content creation, internal links, content hierarchies etc.
- Link building done by hand focused on diverse domains with high domain authority (no link farms here, ever)
- Article syndication on social media, curated sites, and news outlets
- Link bait creation to entice incoming links
- Google Analytics and other data tracking software to learn from trends, traffic and more
- Integration with google search console to provide more in-depth information on search queries
Pricing for SEO starts at $2500. We work with businesses of all sizes to maximize SEO, from larger scale content projects to smaller hyper-local projects to optimize for map searches, mobile searches, and Yelp listings. Each project is unique, and our SEO consulting services will be fully customized to your needs. We also recommend pairing SEO with PPC services, for which we can provide a custom quote.
“The days of SEO being a game of outsmarting algorithms are over.”
— Adam Audette