Integrated Marketing Strategy
If you don’t know where you’re going, how will you know when you’ve arrived?
Launching—it’s both exciting and terrifying. There are so many pieces and parts to consider; juggling priorities, sourcing the right vendors, and assigning a budget to get maximum impact. And then there’s the giant bucket of things you don’t know you don’t know. You need a strategy—a Go To Market Strategy that looks at the whole picture and helps create a roadmap for execution.
We love working with clients on Go To Market Strategy, tying together functions like research, sales, marketing, product management and brand experience to give you a competitive edge. The customer journey is complex and fascinating, and great customer experiences have to take into consideration the entire journey, not just a single piece of it.
Take a look at this diagram from a recent Go To Market workshop. This workflow illustrates just some of the touch points that need to be considered for a launch, and the flow of information and processes between the areas (red lines).
Every project is different. Every client has different team capabilities, cultures, and visions for how they want to engage with the world. Websavant wraps itself around your business to fill in the gaps, train team members and create a roadmap so you can clearly focus on the destination.
Our goal isn’t to sell you more stuff.
Our goal is to help you set the world on fire.
What’s our definition of a true partnership? When new people in the room can’t tell the difference between our team and yours. Call us crazy, but that’s the standard we aim for.
Our pricing for complete Go To Market Strategy starts at $15,000. One-day workshops start at $5,000.
“Change is not a destination, just as hope is not a strategy”
— Mayor Rudy Giuliani