DIRECT MAIL

Integrated Marketing Strategy

Direct Mail

 

Your message, delivered to your customers’ door

Are your customers among the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail quickly? With the online consumer having an attention span of around eight seconds, it’s important to include direct mail marketing into the fold of your strategic marketing plan.

Direct mail campaigns

When you work with us on a direct mail buy, we will cover the drop from start to finish. This includes:

  • Defining the direct mail campaign strategy with a short strategy brief
  • Designing the direct mail collateral
  • Designing and deploying landing page(s) that support the direct mail campaign
  • Coordinate with internal resources for any system edits/needs to be able to track direct mail respondents
  • Manage execution of program including postcard printing, delivery to PO drop points, navigating post office regulations, and tracking of deliveries
  • Reporting & analysis

Pricing

  • Single drop campaign starts at $4,000 + printing costs
  • 3-drop campaign (recommended) starts at $8,000 + printing costs

 

Printing Costs

Printing costs vary by size and volume. Below, you will find some benchmark pricing so you have an idea of cost using 10,000 Double-Sided Full Color with matte on one side and gloss on the other:

  • Jumbo mailers (6x11): $2,000
  • Standard postcard (4.25 x 5.5) $700
  • Large postcard (5.5x8.5): $1,100
  • Postage: Postage costs for 9,000 addresses via USPS Every Door Direct is approximately $1,700 per drop

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We're a forward-thinking digital marketing agency based in NYC taking a completely holistic approach to marketing—because we believe that the symphony is most magical when all parts of the orchestra work together. Our approach gives you large agency skills, small team agility, and a true partner to help you win more business.

 
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