The Clean Sell
Brand Development Workshop
Brand Book Development
Email Template Design
Putting A Fresh Face On A New Way To Do Sales
The Clean Sell came to us because they had a great idea for a unique kind of sales and business development consulting, and a lot of great content for their product (a sales Blueprint to help entrepreneurs formalize their sales process), but wanted to launch a more defined and polished brand. We helped them articulate who they wanted to be and how that would translate to a logo and complete set of brand collateral by starting with a brand development workshop, and collaborating on the vision that came out of that.
The resulting logo design and brand collateral helped the value of The Clean Sell shine through immediately, letting them go out into the world as their most badass selves. They were thrilled to have an entire cohesive toolkit of resources for presentations, email marketing, their product and their website at their fingertips as they continue to build out their offerings. (Not to toot our own horn, but they say the compliments keep rolling in!) We’re doing the happy dance because we elevated a brand’s presentation to match the awesomeness of their product.
We kicked things off with a brand ideation workshop in which we guided the client through the process of figuring out what they wanted their brand to embody. They came to the table with a clear vision of what they wanted to feel and sound like, which made the process of collaboration flow smoothly. The final logo is the result of several rounds of iteration around the ideas of clean (a riff on the company name), calming, friendly, and a combination of modern and classic — like the founder himself.
Brand Book Design
Once we had the logo, we created a brand book containing everything The Clean Sell would need to ensure cohesiveness across all of their brand materials. Brand colors, fonts, correct logo placement and usage — it’s all outlined for their reference.
The final step in getting The Clean Sell ready to go out into the world was arming them with a library of beautifully branded marketing collateral to use in client-facing materials. We designed email templates for newsletter updates, branded the signature Blueprint product, and provided them with a custom-built and branded presentation template library that lets them mix and match a wide variety of icons and slide types for different needs.