Email Marketing Strategy
Email Campaign Management
Email List Strategy
Third Party Services Integration
Social Media Analysis & Reporting
Launching a Fresh Fitness Brand into NYC
Switch Playground came to us looking for support as they launched their U.S. flagship in NYC. While the brand was already a fitness frenzy with a large and loyal following in South Africa, it was now starting from scratch in one of the biggest fitness enthusiast markets in the world. No small task! Initially they came to us looking for targeted Social Media Advertising leading up to the launch of their first studio, but as we worked together it became clear that a more holistic customer acquisition-focused strategy was needed. We took a multifaceted approach including designing and deploying 1) a full-scale email marketing program, 2) highly geographically and demographically targeted Facebook and instagram Advertising campaigns tailored to position Switch Playground as a neighborhood staple, and 3) website optimization and maintenance to help boost SEO, user experience, and site functionality.
Social Media Advertising
Fitness is increasingly social and Switch Playground needed to tap into the NYC fitness scene fast. Using highly targeted campaigns with interests, behaviors, geography and demographics criteria, we launched a series of Social Media Advertising campaigns on Facebook and Twitter using both traditional images and video to drive foot traffic and new customer registrations.
Email Marketing Program
Being new to NYC, Switch Playground was starting from zero with their email marketing program. At a corporate level, the business had never run a formal email marketing program for any of their properties, so we started with the basics including an overall strategy, a template library for newsletters and campaigns, and a data structure for tagging users so they could run advanced segmentation in the future.
Website Optimization & Maintenance
Our client was handed the keys to their new website from another vendor, but quickly learned that the site had issues in user experience and load performance. On top of that, the template wasn’t designed with ease of maintenance in mind, so basic updates were cumbersome. We helped resolve the performance issues and took over maintenance of the site, including 3rd party integrations, Google Analytics tracking & reporting, landing page development and content updates.
Mind Body Integration
Mind Body is a very popular class registration and user management system used by fitness pros around the world, but it’s not the easiest or friendliest platform to setup and maintain. We helped Switch Playground create a process for connecting registered users to our email marketing platform and created customized automated email touchpoints such as welcome emails, first time visitor follow-up notes, class reminders and birthday greetings.