Category Archives: Shopper Behavior
Eye Tracking Study: How 3 Retail Sites Compare
This research from Mark Russell at Wichita State University will give you a first hand look at an eye tracking study. This is not a full-blown study with conclusions, but does give you a view of 3 different store approaches to one product type and shows exactly where the user’s eyes were drawn and the duration [...]
Research: Search and Shopping Behavior Notes
CUSTOMERS RESEARCH ONLINE, BUT BUY OFFLINE
Roughly half (46 percent) of consumers say they research items online before they buy them offline. Another 29 percent say they occasionally do so, while 25 percent say they never do online research before making a purchase.
Source: BIGresearch
Consumers are actively shopping in store, online and catalog channels. Store shoppers also [...]
Research: Put Things Where Users Are Looking For Them
Where do users expect to find the shopping cart? This diagram shows the most popular answers (the darkest blue areas).
This diagram comes from a research study by Michael Bernard which many of you will find interesting.
Michael studied various components of web sites and where users expected to find them. From search boxes to merchandise links, [...]
6 Behavioral Types of Web Consumers
SIMPLIFIERS
29% of active users. Although they spend relatively little time on the Web (seven hours per month), they account for more than half of all online transactions. They log on to accomplish specific tasks simply and easily.
Turn-ons: convenience and reliable customer service
Turnoffs: pop-up windows, unsolicited e-mails and chat rooms
Comparing this description to the information provided [...]
Pantone Color Shopping Guide – Interesting Idea, But Will Consumers Pay?
Shopping Color Guide by Pantone – long known and loved by designers for creating a color language we could all share is now reaching for the consumer market.
The idea is interesting – encourage online merchants to display standard color tags on their items so the shopper can do a quick @ home lookup on their [...]