Jul 11, 2017 | Industry Commentary
Is it just us or is it difficult to go a week in ad-land without reading an article that predicts the imminent death of social media advertising? To the fatalists, we say this: ponder the following. Is the internet dead? Is email marketing dead? Are display ads dead?... 
May 31, 2017 | Industry Commentary
Popups – a marketer’s first love for email signups, promotion codes, sale announcements and a bevy of offers. Why? Because they work! But in January 2017, Google rolled out an algo update penalizing websites using pop-ups that interfere with getting to... 
Nov 10, 2016 | Industry Commentary
Business manager is always evolving, and while initially there weren’t limits set on the number of ad accounts you could create, as it stands today, the default limit is two. Yes, you heard that right, two ad accounts. Not very much use if you’re an agency trying to... 
Nov 3, 2016 | Industry Commentary
Instagram quietly announced a significant development in its capabilities this week — Instagram Shopping. Citing the fundamental difference that mobile has made to how people shop (you’re scrolling while you’re waiting for your dinner companion, on the... 
Jul 29, 2016 | Industry Commentary, The Stash
Attention all digital marketers! Put down that Mai Tai for a moment—you may want to cancel your upcoming Montauk getaway. With the surprise early rollout of the new Google AdWords features announced at the fourth annual Google Performance Summit back in May (they... 
Jul 8, 2016 | Industry Commentary
#ICYMI: Snapchat had some pretty interesting news this week. The platform known for it’s photo disappearing act has—ironically enough—released a new feature called “Memories.” Users can now save snaps to a special dedicated “memories” section accessed by swiping up... 
Jun 14, 2016 | Industry Commentary
“For seven days every June, over 100,000 creative and cultural trendsetters converge in Brooklyn to uncover the future of music, innovation and content; with over 400 bands, 150 speakers and 100 content creators.” ICYMI:... 
Jun 13, 2016 | Industry Commentary
It seems like the internet is exploding over this morning’s announcement that Microsoft will acquire LinkedIn for $196/share in an all-cash transaction valued at $26.2 billion. Rather predictably, wisecracks abound from the Twittersphere such as “EXCLUSIVE:... 
Jun 6, 2016 | Industry Commentary
It should come as no surprise that Instagram’s been not-so-quietly thinking about monetization in recent months. But beyond the hysterical chatter about algorithm changes earlier this year, it appears that Instagram’s focus has been on developing solutions to help... 
Jun 3, 2016 | Industry Commentary
Times, they are a-changin’ Since Mark Zuckerberg launched Facebook back in 2004, we’ve seen transformative shifts in how both individuals and brands use it (which has been extremely exciting to watch through the marketing lens). Leaders have moved beyond simple... 
May 18, 2016 | Industry Commentary
We all have our kryptonite. Ours is when we get to work with great data (yes, we’re nerds), but a close second is the energizing feeling that comes from seeing or reading about a truly innovative or inspiring marketing campaign. This week, that feeling came to us as... 
May 17, 2016 | Industry Commentary, Market Intelligence
If you’ve watched TV lately, or listened to a podcast, or even taken the NYC subway, you’ve probably noticed that the majority of advertising is targeted to millennials. It’s no secret that desperately chasing the ever-shifting youth zeitgeist has become the guiding... 
May 2, 2016 | Industry Commentary
Snapchat had what we thought was the most interesting session at Advertising Week Europe recently. Snapchat’s Vice President of Content, Nick Bell, talked about the “mysterious” platform that has seemingly skyrocketed out of nowhere into the stratosphere in the last... 
Apr 26, 2016 | Industry Commentary
The actions Facebook users take on posts—liking, clicking, commenting or sharing a post—don’t necessarily tell the whole story of what is most meaningful to them. For example, current serious events or sad news from a friend are instances where a typical engagement... 
Apr 22, 2016 | Industry Commentary
There has been a lot of chatter about Instagram’s algorithm, and what that could mean for your feed in the past few weeks. And when we say change, we mean widespread panic. About a month ago, you may have noticed a full-scale barrage from brands urging you to “turn on... 