The Future of Social Media Marketing: a Predicition

The Future of Social Media Marketing: a Predicition

Is it just us or is it difficult to go a week in ad-land without reading an article that predicts the imminent death of social media advertising? To the fatalists, we say this: ponder the following. Is the internet dead? Is email marketing dead? Are display ads dead?...
Does Your Site Have A Dirty Popup?

Does Your Site Have A Dirty Popup?

Popups – a marketer’s first love for email signups, promotion codes, sale announcements and a bevy of offers. Why? Because they work! But in January 2017, Google rolled out an algo update penalizing websites using pop-ups that interfere with getting to...
Instagram Shopping: Making The Cash Register Ring

Instagram Shopping: Making The Cash Register Ring

Instagram quietly announced a significant development in its capabilities this week — Instagram Shopping. Citing the fundamental difference that mobile has made to how people shop (you’re scrolling while you’re waiting for your dinner companion, on the...
Snapchat Memories: Slam Dunk, or Strike Out?

Snapchat Memories: Slam Dunk, or Strike Out?

#ICYMI: Snapchat had some pretty interesting news this week. The platform known for it’s photo disappearing act has—ironically enough—released a new feature called “Memories.” Users can now save snaps to a special dedicated “memories” section accessed by swiping up...
Instagram Means Business

Instagram Means Business

It should come as no surprise that Instagram’s been not-so-quietly thinking about monetization in recent months. But beyond the hysterical chatter about algorithm changes earlier this year, it appears that Instagram’s focus has been on developing solutions to help...
Organic Content, Paid Content & Ads, Oh My

Organic Content, Paid Content & Ads, Oh My

Times, they are a-changin’ Since Mark Zuckerberg launched Facebook back in 2004, we’ve seen transformative shifts in how both individuals and brands use it (which has been extremely exciting to watch through the marketing lens). Leaders have moved beyond simple...
TaskRabbit’s Tiny Task for a Big Cause

TaskRabbit’s Tiny Task for a Big Cause

We all have our kryptonite. Ours is when we get to work with great data (yes, we’re nerds), but a close second is the energizing feeling that comes from seeing or reading about a truly innovative or inspiring marketing campaign. This week, that feeling came to us as...
Should Your Brand Be on Snapchat?

Should Your Brand Be on Snapchat?

Snapchat had what we thought was the most interesting session at Advertising Week Europe recently. Snapchat’s Vice President of Content, Nick Bell, talked about the “mysterious” platform that has seemingly skyrocketed out of nowhere into the stratosphere in the last...