Author Archives:
Atomic Wedgies: Misadventures in Keyword Insertion
Blinding flash of the obvious: If you are using dynamic keyword insertion to make (theoretically) more relevant PPC ads, pay attention to what you’re doing.
In the case above, I was looking for a funny image of, well, an atomic wedgie, and happened to catch this ad at the top of the paid search results. Being the [...]
My Personality Test: ActualMe.com
Recently I’ve spent a lot of time working with a team of managers to redefine our work from just about every angle. Part of that planning included running through several analysis tools to identify styles of communication and processing of ideas, including Actual Me.
Actual Me is free and unbelievably simple, asking you to choose between [...]
Shopify Review: Create Your Own Online Store
Background: I agreed to design and launch a customized e-commerce store for a luxury menswear brand in just 3 days. My adorable client landed some very high profile press and wanted to maximize the exposure and get the cash register ringing. I’ve built many, many e-commerce sites and I prefer custom builds over hosted e-commerce [...]
Pairing Jawbone Headset with G4 Powerbook
When considering the Jawbone purchase I found a lot of people complaining that they couldn’t get it to work with their “older” mac laptops. My road warrior machine is a 17″ PowerBook G4 running 10.4.10 for those of you looking to compare.
I had no trouble getting the Jawbone to work. Start to finish – 6 [...]
2007 Pumpkin Project
Here are two of this year’s pumpkin designs.
They look sweet and innocent by day but naughty by night.
Case Study: Trialware Best Practice in Action @ eFax
I couldn’t get my old eFax account working, so I did what most of us do when that happens in a time crunch… create a new trial account. Here is the email eFax shot over in an effort to aid in retention of trialers to buyers.
In this case, the idea is that the more people [...]
Yahoo Asks For Love In Firefox Browser
This random Yahoo note appeared for me today when visiting the Yahoo home page.
It’s not a bad idea, as I would guess most people don’t realize they can swap the search engine option.
Case Study: Martha Stewart and the Motrin Sponsored Content Promotion
I am about to take you through a marketing campaign completely out of order.
Not because this is how it was intended, I am sure, while crafted in the conference rooms of Martha Stewart and Motrin. Simply because this is how I experienced it, first hand, as a consumer and I would bet I wasn’t alone.
STEP [...]
Clairol Stalking Part II: Happy Birthday Once Again
Apparently my friends at Clairol remembered my birthday again this year. Folks, take note – this is not the way to maximize personalization in email marketing.
I don’t have a regular relationship with this brand.
In fact, I cannot recall the last time I even used one of their products.
I don’t receive other communication from them on [...]
Mobile Computing: The Web Via My Handheld
Increasingly, I find myself relying less and less on my trusty laptop for routine info lookup or to respond to rapid-fire emails, due in whole to the acquisition of a new Treo. This lighter, faster, more nimble feeling has lasted well beyond the honeymoon phase of a new gadget purchase. I am convinced that handheld [...]