We all have our kryptonite. Ours is when we get to work with great data (yes, we’re nerds), but a close second is the energizing feeling that comes from seeing or reading about a truly innovative or inspiring marketing campaign.

This week, that feeling came to us as we were walking past the corner of 9th Avenue & 14th Street. It’s at this intersection in the middle of Chelsea that TaskRabbit (our go-to home service gurus), made a huge impact with a tiny task.

Now let’s back up for a second—who is TaskRabbit? If you’re not located in a major U.S. city, you may not have heard of them. Let us introduce you. TaskRabbit is one of the best-known online marketplaces for freelance labor and home tasks. Remember back in 2012 when Apple released the iPhone 5? On the day of the release, three hundred and fifty people in the New York City and San Francisco area hired “Taskers” through TaskRabbit to hold their place in line, until swapping in at the last minute to actually buy the phones. Since launching in 2008, TaskRabbit has raised more than $50 million and has a growing workforce of over 50,000 Taskers in 19 cities across the U.S. and London.

Source: TaskRabbit.com

Source: TaskRabbit.com

This week, they flexed some serious marketing muscles through a genius guerilla campaign called #ATinyTask, in which 10 Taskers built a tiny home in the middle of the Meatpacking District — in just 72 hours. The busy location and “blink-and-you’ll-miss-it” timeline of the event has resulted in campaign exposure in the millions from foot traffic alone.

According to Rob Willey, vice president of marketing at TaskRabbit, the campaign set out to showcase the four pillars of service that TaskRabbit can be used for: handy work, moving, shopping and delivery, and housecleaning—while also raising awareness of homelessness.

Source: www.TaskRabbit.com

Source: www.TaskRabbit.com

Complete with sleeping loft, full bathroom, kitchen and interior décor, the tiny house is currently being auctioned off on eBay to the highest bidder, where all proceeds will be donated to Community Solutions, a company which focuses on eliminating homelessness. The current bid is up to $12,200 and will close on Sunday, May 20.

We encourage anyone willing to donate to spread the good word, and if you’re located in New York City, we definitely recommend paying a visit to this temporary oasis before next week!