While the polls opened this morning to a flurry of eager Democrats and Republicans of all ages waiting to cast votes for their candidate of choice, we turned to the internet to fuel our curiosity about the interests of New York voters.
So, what does it mean if more New Yorkers are searching for “Trump” than “Cruz” or “Kasich” on Google? How about “Sanders” over “Clinton”? Does that mean that Donald Trump and Bernie Sanders are more likely to prevail today in the empire state?
While not every voter in New York uses Google as their primary search engine, it still remains the world’s most popular choice by far. So popular in fact, that its search data cannot be ignored by candidates, the media, or any U.S resident invested in the outcome of the election. But how can the public access search data, you ask? Easy — Google offers this information through a free tool (one of our favorites, might I add) called Google Trends.
This free gold mine of data is used most widely to monitor changes in consumer interests along competitive metrics and factors such as seasonality (so you can see how it would be a great tool for campaign managers to be utilizing today). However, that doesn’t even skim the surface on what data miners can uncover when it comes to understanding local consumer behavior.
We dug around a little, and here’s what we found.
More New Yorkers are interested in seeking information about Donald Trump and Bernie Sanders than their fellow running mates Ted Cruz, John Kasich and Hillary Clinton.
Additionally, New York voters seem to be most collectively interested in certain topics as they relate to each candidate. The most popular among them including abortion, gun control and immigration.
While this data is not necessarily predictive of the final outcome, campaigns would be wise to dig around a little bit more, segment, and harness these insights to modify and optimize their content and advertising strategy in the final hours of today’s election.
Want to keep an eye on the race? We’ve got you covered.
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