Apparently my friends at Clairol remembered my birthday again this year. Folks, take note – this is not the way to maximize personalization in email marketing.

I don’t have a regular relationship with this brand.
In fact, I cannot recall the last time I even used one of their products.

I don’t receive other communication from them on a regular basis.
Just these once a year bits of weirdness.

But let’s pretend for a moment that I did regularly use their hair coloring products.
Do I really want to be reminded on my birthday that I need to cover my greys which are inevitably growing with age?

Not this gal.