personal blog of Kimberly Carroll

Research: Put Things Where Users Are Looking For Them

Where do users expect to find the shopping cart? This diagram shows the most popular answers (the darkest blue areas).

This diagram comes from a research study by Michael Bernard which many of you will find interesting.

Michael studied various components of web sites and where users expected to find them. From search boxes to merchandise links, Michael’s research offers some valuable insight.

Enjoy!

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