personal blog of Kimberly Carroll

My Personality Test: ActualMe.com

Recently I’ve spent a lot of time working with a team of managers to redefine our work from just about every angle. Part of that planning included running through several analysis tools to identify styles of communication and processing of ideas, including Actual Me.

Actual Me is free and unbelievably simple, asking you to choose between two word pairs and quickly returning a profile result. Naturally, I was a bit skeptical, but more than 20 associates have taken the test with surprisingly accurate results.

Take the test and let me know what you thought of your results. Here’s the link again… http://actualme.com

Actual Me Profile - Motivational Visionary

Actual Me Profile - Motivational Visionary

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Here is a quick copy/paste from my profile results:

Communication Style

Understanding the Big Picture

Thinking and processing! That’s what you love to do the most. Ideas and options are what you’re always creating. Once something seems concrete, structured and complete, you have a way of coming up with a creative option that changes the whole and leads to a better building process.

Most of the time you are very uncanny about seeing and understanding the big picture. Yes, you’re a holistic thinker that is always asking the question “How?” Everything, including the smallest detail, needs to be woven into a framework to answer your question of “How?” Not one step can be taken until you know how that one step fits into the whole. These are some of the many reasons why people refer to you as a visionary.

How You Think

Your thinking process is mostly intuitive and analogic. However, you do use facts and logic to back up your intuitive thought processing. When you weave these processes together, you’re constantly challenging logical and scientific thought. You seem to stretch the facts to create a new theory or develop a synthetic way of tying different theories together. This optional way of thinking energizes your thought processes while at the same time focuses your energy on the facts in specific, yet different, ways.

Dynamic Creativity

Change, particularly in ideas, is never-ending for you. What you’re enthusiastic about today may not be the focus of your energy in a week, a month or year. People that know you see a dynamic stream of consciousness which, given the right amount of time and people support, allows you to develop idealistic and artistic themes into living and creative realities. It makes no difference whether they are software programs, pieces of art, strategies for corporations or new, holistic developments for organic gardening.

There is no timeline or deadline for your accomplishments. They are never-ending because you will go back and transform them if they evolve into a different whole within you. That is why in school or at work you procrastinate until the last moment to finish a paper, an assignment, or a project. If you do the work early, you’ll have to go back and change it completely because you’ll see it in a different contextual whole at the time when it is due. So, why redo it?

Exploring Options

Every so often paradoxical thoughts attract you. While most people avoid them, you seem curious and comfortable with them. That’s because, once again, your need for creative and optional thinking doesn’t have to be tied consistently together with logical and factual data.

You’re attracted to the unknown more than the known. You’re drawn to what’s unusual about something rather than what is ordinary about it. If it’s strange or way out there, you’ll want to know and read about it. You may take an idea from this and apply it in some practical way.

As a scientist or scholar, you have a bent towards the artistic side. What other people see as facts, you may see as shades of facts or possibilities of different facts. It’s the development and the creation of new ideas and ways of looking at something that excites you. Your world is the world of possibilities and visions.

Thinking of the Future

You’re always thinking about the future and you have an usual awareness as to what may happen. What you forecast is not always logical and sometimes makes many people uncomfortable. But if they’ve known you long enough, they use the awareness to be better prepared for upcoming situations or events.

How You Communicate with Others

People want you to share your thoughts with them. That’s because your ideas and expressions usually give a different slant on a topic or on what’s happening. Many times others look to you for your awareness or guidance about something.

You’re an excellent communicator with individuals and small groups of three, no more than four people. You listen attentively to what people say, how they say it and what feelings are generated. When you give feedback, it is usually very sensitive and leads to further communication. You have an unusual awareness for what is happening to the person and others that are participating. It’s almost like a sixth sense. Sometimes, people distance themselves from you because of this sensitivity and your feedback.

The same thing happens when you enter a room with people conversing. Without trying, you can sense the themes of the discussions and the feelings being expressed. As you join a group, people are drawn to you and have a need to express their thoughts and feelings in your presence. You seem to be a natural facilitator for communication on all levels.

Motivating Others

Every so often, you’ll be inspired enough to positively motivate people to follow you as their leader. When you’re in this action mode, you can speak before and lead large groups of people, even major organizations if you’ve had enough previous experience. Your words will flow fluidly and touch the hearts and minds of those listening. You’ll have a dynamic energy that will focus people to successfully accomplish the goals and objectives set forth.

Yes, if the situation is right, you can go from this quiet, sensitive thinker and communicator to a charismatic, dynamic leader who is not afraid of risks or of being wrong. It’s not as dramatic as being Clark Kent and turning into Superman. However, if some persons have never experienced this transition in you, they may be pleasantly surprised if they are on your team or a employee/member in your organization. However, you should know that, once the mission and goals have been accomplished, you’re quite satisfied to return to being the thinker and sensitive communicator.

Communication Tips

People who have a predominantly Left-brain Abstractthinking style thrive on careful analysis of all pertinent factors before making any decisions. Their style is naturally systematic and detail-oriented, characterized by the pursuit of logic, predictability and discipline. They may appear distant and aloof at times, as they prefer to listen rather than talk. They tend to stick to the rules and stay within the confines of their orderly world.

When communicating with a Left-brain Abstract person, you are likely to experience the following characteristics:

  • You might find their passion for logical analysis to be ponderous or overly pedantic at times, but if you keep an open mind, their conclusions could be beneficial to you.
  • In situations where you must collaborate on a project or a plan, their tendency to stick to the rules can be limiting to your own creative visions. Present your optional ideas as logical alternatives worthy of consideration.
  • They may appear distant and aloof at times, as they prefer to listen rather than talk. Don’t take this personally or assume they’re arrogant. Remember that they’re absorbing and processing information before they render an opinion.
  • They can be a valuable source of background or historical information, which you sometimes tend to overlook while you aim for the “big picture.” Nevertheless, expect them to provide more details than you might care for.

People who have a predominantly Right-brain Concrete thinking style thrive on interacting with people and being the center of attention. They inspire others with their charm and warm personality. They can read other people very easily and use their intuitive skills to adapt effortlessly to changing situations. They are excellent at exciting and persuading others to follow their suggestions. They often speak without spending too much time thinking about what to say.

When communicating with a Right-brain Concrete person, you are likely to experience the following characteristics:

  • At times, you might find their ebullient need to be the center of attention to be overpowering or annoying.
  • Like therapists, they can sometimes encourage you to open up and confide with them about personal problems or concerns you have. You’re usually okay with this, as long as they don’t pry too deeply or push their solutions too strongly.
  • As much as you think before you speak, they think by speaking. They are excellent at exciting and persuading others to follow their suggestions.
  • Even if they don’t take logic or factual data into account, they may come up with innovative or imaginative ideas that are worthy of your consideration.
  • Since you both like to come up with ideas, the verbal interaction can be both personally rewarding and productive. They may not share your visionary creativity, but they often have an intuitive sense of what is most suited for you.
  • They can sometimes seem manipulative in getting their way. While you might find their personal charm and charisma irresistible, don’t allow yourself to be swayed in a direction that you know is not right for you.

People who have a predominantly Left-brain Concrete thinking style are action-oriented and thrive on challenge. As movers of people and organizations, they enforce rules, focus on goals, meet deadlines, and demand immediate action. They typically avoid getting bogged down in details and want to go directly to the bottom line. They prefer short and easy action-items or conclusions. They are decisive people who want to get things done quickly and efficiently.

When communicating with a Left-brain Concrete person, you are likely to experience the following characteristics:

  • You might find their style at times overbearing or in some cases, even intimidating. As a result, you’re likely to interact with them only as much as absolutely necessary.
  • When it comes to solving problems, they view feelings or abstract concepts as intrusions that prevent them from reaching a firm conclusion. You’d be better off not allowing your feelings to become too much of an issue.
  • On the other hand, your feelings about certain situations are paramount to your comfort level, so don’t be afraid to let them know how important that is to you.
  • There might be times that you will feel they are pushing too hard to get you to make a final decision. On the other hand, you might be struggling with all the options you’re considering and could benefit from their decisive nature.
  • Don’t be offended by their direct talk if it seems abrupt Ð they are goal-oriented people who know how to get things done.

When communicating with another Left-brain Concrete, you are likely to experience the following characteristics:

  • Like you, they tend to be visionary thinkers who look at the big picture and try to understand how things relate to each other.
  • They value creative, inspirational options as much as you do. They can usually provide interesting alternatives that would be worth your while to consider. At times, however, you might become a bit irritated with their tendency to go off on tangents when you’re trying to focus on a particular issue of concern.
  • With the tendency you both have to procrastinate while exploring your options, one of you will need to refocus your energies on making a decision when the need to accomplish something arises.
  • You are both open-minded and feelings-oriented. Together, you are likely to create a relaxed, low-key atmosphere based on trust and good rapport.
  • Remember to be patient with their quiet, reflective nature; just like you, they may be thinking of other options that are more suitable for you or for themselves.
  • Ultimately, you both need to feel comfortable with how your decisions fit into your world.

Shopify Review: Create Your Own Online Store

Shopify Screen Shot

Background: I agreed to design and launch a customized e-commerce store for a luxury menswear brand in just 3 days. My adorable client landed some very high profile press and wanted to maximize the exposure and get the cash register ringing. I’ve built many, many e-commerce sites and I prefer custom builds over hosted e-commerce because the hosted services are horrid time-sucking trolls (yes, I’m looking at you Yahoo! Stores). 3 days, however, is not enough time to get a custom build out the door nor is it enough time to get a merchant account and gateway processor installed. So… hosted e-commerce was the best solution and I decided to take Shopify out for a spin.

What I like about Shopify:

  • Using CSS to control the design made the customization quick
  • Simple admin tool with drag and drop ajax features makes administering quick and pleasant
  • Ability to customize interactions like confirmation screens, store logic, and various customer emails
  • Payment gateway documentation and support is great
  • Easy Google Analytics integration (web analytics)
  • Easy Campaign Monitor integration (email newsletters)
  • Custom packing slips
  • Slick order processing workflow
  • Offline designer tool for customizing the store theme

What I really don’t like about Shopify:

  • All 4 images (thumbnail, small, medium and large) for a product are scaled versions of the original so you’re stuck with the same aspect ratio for everything in the layout unless you do some (crappy) CSS workarounds.
  • No relationship between the product variants and the image so when adding the green sweater to your cart, you see which ever thumbnail is the default image for the product . The support forums make it clear that the developers think this is absolutely fine and they have no intention of changing it.
  • You have to upgrade to a hefty monthly plan to be able to offer coupons/discounts
  • No free shipping option in the coupon tool which is a HUGE oversight
  • Anything above basic CSS styling requires a working knowledge of Ruby, which is fine for me but not so much for someone without a geek badge.
  • Checkout flow isn’t connected to the store template by default, requires lots more work

What I somewhat dislike about Shopify:

  • Inventory management: no single-page data entry view for updating product on hand. This means 10 products with 10 variants (colors) = 300 clicks to open – edit – save if you need to do a mass update and are afraid of the spreadsheet uploader (typical clients are scared) or worried about the uploader’s lackluster documentation. Ugh.
  • Out of inventory workflow should offer a ‘notify me’ option; I did a quick hack with a bit of logic and a call to a special Campaign Monitor mailing list but it’s not ideal.
  • Directions for updating DNS so you don’t have shopname.myshopify.com as your store URL are wonky, so beginners will definitely struggle with this and I would bet more than a few kill their email routing in the process.
  • Fee structure; you pay monthly for the store hosting (doesn’t include email hosting) and then a % of sales which is separate from the % of sale and transaction fee you’ll pay with the credit card processor. It adds up quickly!
  • Coupon management is tedious – repetitive tasks like this should be streamlined for control via spreadsheet/csv uploads

Conclusion:

Shopify is a decent solution if you have low expectations and intermediate technology skills. You’ll pay a premium for the turn-key e-commerce but it’s a good starting point for those with low budgets and tight timelines. I would consider it a quick-launch starter option that’s far superior to other products but definitely not a long-term platform recommendation.

Pairing Jawbone Headset with G4 Powerbook

When considering the Jawbone purchase I found a lot of people complaining that they couldn’t get it to work with their “older” mac laptops. My road warrior machine is a 17″ PowerBook G4 running 10.4.10 for those of you looking to compare.

jawbone

I had no trouble getting the Jawbone to work. Start to finish – 6 minutes including finding, downloading and installing firmware update and making a test Skype call.

Here’s how I did it:

1. Update the Bluetooth firmware
2. Restart machine
3. Launch Bluetooth (I turn mine off to conserve battery while traveling)
4. Press and hold the Jawbone “Noise Shield Button” for 3 seconds… until light flashing red. (started with the headset off)
5. Add new Bluetooth device… choose Jawbone
6. Enter 0000 for the pairing code (four zeros)

Side note: I also tried pairing this device before updating the firmware. Kept getting an error that headsets were not supported on this machine. The firmware update took care of that!

2007 Pumpkin Project

Here are two of this year’s pumpkin designs.
They look sweet and innocent by day but naughty by night.

pumpkins1 pumpkins2

Case Study: Trialware Best Practice in Action @ eFax

efax-emailsubjectI couldn’t get my old eFax account working, so I did what most of us do when that happens in a time crunch… create a new trial account. Here is the email eFax shot over in an effort to aid in retention of trialers to buyers.

efax-tellothers

In this case, the idea is that the more people who have this fax number for you, the more likely you are to keep paying for it.
eFax simply took the time to tell trialers what behavior they desired.

Could something as slap-me-on-the-forehead simple work for your business?

It works for Sean at PsychoTactics – he asks for referrals and testimonials
It works for Chuck Green – he asks for folks to buy from his design store to support his free newsletters

Food for thought.

Yahoo Asks For Love In Firefox Browser

This random Yahoo note appeared for me today when visiting the Yahoo home page.
It’s not a bad idea, as I would guess most people don’t realize they can swap the search engine option.

yahoo_love_firefox

Case Study: Martha Stewart and the Motrin Sponsored Content Promotion

I am about to take you through a marketing campaign completely out of order.
Not because this is how it was intended, I am sure, while crafted in the conference rooms of Martha Stewart and Motrin. Simply because this is how I experienced it, first hand, as a consumer and I would bet I wasn’t alone.

martha-motrin-email-cropped

STEP ONE: THE EMAIL
This is a screen capture of an email I received this week from marketing maven and domestic diva Martha Stewart featuring sponsored content from Motrin called Flex Your Family Muscle At Home. (That name we can talk about later, but yuck-o-la!)

While a regular visitor to MarthaStewart.com, I had not come across this content and was not familiar with the campaign. The invitation to ‘tell us what you think” piqued my interest, but alas there was no clear way to get to the content from the email.

martha-motrin-email-small-clickable

The shaded areas were dead zones.
The one clear call to action was a live area: Take the Survey
(Only after running through this entire scenario did I discover that the title was also a live link to the content.)

So far, we have an awkwardly executed email campaign.
1. It’s supposed to be about fun, family oriented content but visually looks like a medicine ad
2. The Martha Stewart logo doesn’t link back to the site or to the sponsored content
3. I’ve not interacted with this content, yet Martha and Motrin are spending their one chance to grab my email attention betting that I have done so and asking for my opinion.
4. The call to action is take the survey, but am I really the right target?

How could we have improved this email?
1. Make the email about the content, visually down play the product visuals
2. Create two user paths clearly called out: one for browsing content and one for sharing opinion

STEP TWO: THE SURVEY

martha-motrin-snip-large

Question #1 and I’m already lost… “YOU invited me via email, people. Why isn’t email a choice?”
Surely, when they crafted this entire campaign they knew they were going to reach out to folks via email. Not detrimental, just sloppy.

I browse through more of the questions and it becomes clear to me that this survey should have had a set of qualifying questions before the survey started. The first three questions are content-specific, and I’ve not read the content yet.

The questions in the survey are rather poor.
For example, number 7…
Which activities best fit with the Children’s Motrin IB brand?
* crafts
* gardening
* cooking/baking
* home improvement/decorating
* household chores
* none of the above

The entire survey seems geared toward brand damage control rather than truly gaining consumer insight. A PDF (224k) of the survey is available here.

I complete the survey, and (finally!) I am directed to the content:
martha-motrin-survey-thankyou

STEP THREE: THE CONTENT
A full-sized screen snap of this page is available here.

On first impression, this microsite is poorly designed, hard to read and dare I say BORING. It completely lacks the sense of style and craftsmanship of Martha.

This project is supposed to be #4 in a series, but there is no sign of the other content above the fold, so I go exploring.

martha-mystery-navigation

The first link I find is the survey link, and I’ve just come from there.
The second link set I find is for some Martha Stewart content that seems unrelated to the Family Muscle series.

martha-weird-bolt-on

The third set of links are for some online video clips, and given that today is May 20th and the video was from Valentine’s Day I did not find it to be overly helpful.

Finally… the fourth set of links a whopping 827 pixels down the screen hold the navigation I was looking for. (See the green square above).

Keep in mind that the average user isn’t going to treasure hunt the way I did. They would have given up much sooner. So while Motrin probably paid big bucks to sponsor this Martha content, they probably aren’t getting full value from that spend.

Bottom line… Thumbs down for both teams who are smart enough and experienced enough to know better.
The design and execution were amateur and sloppy, with no regard for the user experience.

Clairol Stalking Part II: Happy Birthday Once Again

clairol-birthday-786050Apparently my friends at Clairol remembered my birthday again this year. Folks, take note – this is not the way to maximize personalization in email marketing.

I don’t have a regular relationship with this brand.
In fact, I cannot recall the last time I even used one of their products.

I don’t receive other communication from them on a regular basis.
Just these once a year bits of weirdness.

But let’s pretend for a moment that I did regularly use their hair coloring products.
Do I really want to be reminded on my birthday that I need to cover my greys which are inevitably growing with age?

Not this gal.

Mobile Computing: The Web Via My Handheld

Increasingly, I find myself relying less and less on my trusty laptop for routine info lookup or to respond to rapid-fire emails, due in whole to the acquisition of a new Treo. This lighter, faster, more nimble feeling has lasted well beyond the honeymoon phase of a new gadget purchase. I am convinced that handheld computing will become a very real business channel over the next few years.

Consider for a moment the things you do online regularly: search for information, look up phone numbers, maps and addresses, banking, shopping, FedEx tracking, and perhaps even blogging. Yes, you may spend time playing games or just plain surfing, but increasingly we are moving real life-management tasks online from medical claims to bill-pay.

One appeal of handheld computing is that it finally offers the flexibility to perform life-management tasks in the pockets of downtime that we would prefer to put to good use. Waiting in line at the DMV – log into bill pay and send off that cell phone payment, order flowers for grandma and double check that the client received their FedEx package today.

Companies who have invested significant resources in functional web tools to help customers find information, make purchases or perform self-service tasks are wise to start looking at handheld computing as a serious opportunity. The trend toward wireless devices with Internet browsing eliminate the need for installing software and can instead leverage existing web functionality within a more handheld sensitive user interface (bandwidth, graphics, layout, script).

Companies can use the handheld medium to reach out to consumers with practical, useful living tools that generate appreciation, loyalty and even love.

Handheld computing is more fluid, more spontaneous, more impulsive.
On the train, I can immediately surf to the URL on the poster that catches my eye. In the airport I can snag the white paper that I am reading about in my trade magazine. After work, I can look up a great cocktail place near the restaurant I am headed to.

Aren’t ideas for using mobile computing just buzzing around your head right now?

There are plenty of handheld friendly sites for technocrats, but I am interested in finding handheld-friendly sites for life management. Hey, if T.G.I. Fridays can feed the wireless user, and Dollar Rent A Car lets them create or modify reservations then surely there are other inspiring uses of handheld computing out there.

On my practical wishlist: UPS tracking, eBay auction monitoring, quick shopping for peapod and borders (for pickups), various takeout joints and banking.

On my practical/useful list:
Blogger Mobile
TVGuide
MSN Mobile
FedEx Mobile
American Airlines To Go
Amazon

What’s on your list? What’s on your wish list?

Toolbox: Usability Engineering with a Card Sort

If you’ve ever done the card sort exercise, you will be interested in this idea: websort.net which uses Flash to create virtual cards and lets users perform the requisite task online.

Interesting idea. Great demonstration of using flash for good rather than evil.

My tip: instructions are sparse – hit the forum for the most helpful information.